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Radio Kingston Underwriting Program

About the Radio Kingston Underwriting Program

Radio Kingston is now accepting underwriting announcements from businesses in the greater Kingston area. The Underwriting Program is a unique opportunity for local businesses to reach and engage with WKNY’s community-minded listeners through targeted sponsorship messages. 100% of the proceeds from this program will fuel the Radio Kingston Community Fund.

If you are interested in supporting the Radio Kingston Community Fund through our Underwriting Program, email

Why Is the Radio Kingston Community Fund Necessary? 

In 2020, the Federal Poverty Level (FPL) stood at $12,760 for a single-person household, or just under $35 a day. ALICE, (an acronym for Asset Limited, Income Constrained, Employed), refers to households earning above the FPL, which makes them ineligible for government social safety net programs, but not enough to afford a basic household survival budget.

In Ulster County, which has 69,000+ households, the total number of FPL and ALICE households was 41% in 2018. It is projected that this percentage has increased due to the impacts of the COVID pandemic.

The Radio Kingston Community Fund (RKCF) helps residents of Kingston in immediate need of financial assistance and supports other community initiatives (The RKCF is not intended for ongoing financial support). Individual recipients will also have access to the various resources provided by Family of Woodstock, which will offer a path to sustainability for the household.

What Is Underwriting? 

Underwriting announcements are different from commercial advertisements in both presentation and style. They are not recorded commercials and are not call-to-action messages. They are live 30-second branding statements about the business and the products or services provided. And they are a message of support for Radio Kingston as a community resource.

Underwriting announcements may include:

  • Company or Business Name
  • Products and Services
  • Slogan or Tagline
  • Location, Phone Number, Website
  • Contact Information

Underwriting announcements cannot include

  • Qualitative, Comparative or Promotionally Descriptive Language
  • Calls or Inducements to Action Including Comparisons, Testimonials or Endorsements
  • Pricing and Discounts

Underwriting sponsorships may be secured via

  • Cash
  • Goods
  • Services
  • Combination of Cash and Goods/Services

Our goal is to support folks in the community and the supporters of our community while keeping the money in our community.

Underwriting Sponsorship Message Example:

“Lunchbox Oldies is supported by The Anchor, at the top of Broadway. Serving American comfort food Tuesday through Sunday 11am to Midnight, with a full menu of burgers, sandwiches, and salads and featuring 20 craft beers on tap. And on Community Sundays The Anchor donates a portion of the proceeds to a local charity. The Anchor offers casual family-friendly dining with the community in mind.”

To schedule time to discuss your custom sponsorship package or request additional information, contact Troy Ellen Dixon by emailing

Interested in underwriting?

We look forward to working with you to develop your underwriting sponsorship package. Get in touch with us to learn more about this opportunity.

Send an Email

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