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Radio Kingston Underwriting Program

About the Radio Kingston Underwriting Program

Radio Kingston is accepting underwriting announcements from businesses and organizations in the greater Kingston area. The Underwriting Program is an opportunity for local businesses to reach and engage with WKNY’s community-minded listeners through targeted sponsorship messages. One hundred percent of the proceeds from this program will fuel the Radio Kingston Community Fund, administered by Family of Woodstock.


We have a simple pricing structure for underwriters to support the Community Fund.

With a $1,000 contribution, underwriters receive 100 announcements. That works out to $10 for each announcement. Flighting can be customized to align with your goals and flights can be scheduled at lower contribution levels. Underwriters are acknowledged on the Community Fund webpage.

To support the Radio Kingston Community Fund through our Underwriting Program, email

Why Is the Radio Kingston Community Fund Necessary? 

In 2021, the Federal Poverty Level (FPL) stood at $12,880 for a single-person household, or just over $35 a day. For a family of four, the FPL is $26,500, or $73 ($18/person) a day. ALICE – an acronym for Asset Limited, Income Constrained, Employed – refers to households earning above the FPL, which makes them ineligible for government social safety net programs, but not enough to afford a basic household survival budget.

In Ulster County, which has 75,000+ households, the total number of FPL and ALICE households was 36% in 2021. While conditions have improved for some households, too many continue to struggle, especially as wages fail to keep pace with the rising cost of household essentials (housing, child care, food, transportation, health care, and a basic smartphone plan). With the annual “survival budget” to meet basic needs for a household with two adults and two school aged children in Ulster County at $90,936, these households cannot afford the essentials.

The Radio Kingston Community Fund (RKCF) helps residents of Kingston in immediate need of financial assistance. (The RKCF is not intended for ongoing financial support.) RKCF recipients will also have access to the various resources provided by Family of Woodstock, which will offer a path to sustainability for the household.

Information about the Radio Kingston Community Fund may be found on our Radio Kingston Community Fund Page.

What Is Underwriting? 

Underwriting announcements are different from commercial advertisements in both presentation and style. They are not recorded commercials and are not call-to-action messages. They are live 30-second branding statements about the business and the products or services provided. And they are a message of support for Radio Kingston as a community resource.

Underwriting announcements may include:

  • Company or Business Name
  • Products and Services
  • Slogan or Tagline
  • Location, Phone Number, Website
  • Contact Information

Underwriting announcements cannot include

  • Qualitative, Comparative or Promotionally Descriptive Language
  • Calls or Inducements to Action Including Comparisons, Testimonials or Endorsements
  • Pricing and Discounts

Our goal is to support folks in the community and the supporters of our community while keeping the money in our community.

Underwriting Sponsorship Message Example

Support for the Radio Kingston Community Fund is provided by Rough Draft Bar and Books at Crown and John in Uptown Kingston, providing a selection of beer, cider, and wine, Counter Culture coffee, pastries and pies from Kingston Bread and Bar, plus a variety of new books. A place for people to come together for reading, drinking, conversation, and nightly events. Rough Draft N Y dot com.

To schedule time to discuss your custom sponsorship package or request additional information, contact Troy Ellen Dixon by emailing

Interested in underwriting?

We look forward to working with you to develop your underwriting sponsorship package. Get in touch with us to learn more about this opportunity.

Send an Email

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